Making Sud Champagne attractive: solutions

SUD CHAMPAGNE CREATES AND REVEALS NEW MODELS!

To stand out from other regions and attract new talent, the “Business Sud Champagne” economic development agency has launched a territorial marketing initiative, supported by the agencies Bastille and Créaspace. The aim of this collaborative approach, involving businesses and local authorities, was to define a strong, distinctive identity for the Sud Champagne region, comprising Aube and the south of Haute-Marne.

On Thursday 7 October 2021, the work begun a year ago was brought to a close with the unveiling of the positioning chosen for the region and the action plan for the next 3 years. The region has adopted a unifying marketing positioning, irrespective of its geographical location, the mission of its organisations or the sector in which its businesses operate. Sud Champagne now sees itself as a “Creator/Revealer of new models”.

To illustrate the visual identity of the Sud Champagne brand, 3 graphic designs were put out to public consultation. The visual identity chosen by a large majority was inspired by industrial design (the region’s DNA), enriched by graphic codes and colours from the digital world.

THE ABILITY OF PLAYERS TO DEVELOP NEW MODELS

At the heart of this approach, local authorities and businesses must share a common project to create value: economic, social and environmental value…

To demonstrate Sud Champagne’s ability to create/reveal new models, four local companies/cluster shared their experiences at a round table, illustrating 4 examples of new models:

• “New methods of collective intelligence” by Sophie ESCARIO, Director of Strategic Projects at PETIT BATEAU in Troyes (textile industry & Knitwear Cluster of Excellence 4.03)
• “Reinventing know-how” by Delphine DESCORNE-JEANNY, President of the NOGENTECH cluster in Nogent en Bassigny (a network of some 50 companies and 1 innovation centre covering forging, metal machining, plastics shaping, heat treatment, surface treatment and polishing, assembly, quality control and maintenance).
• “Disruptive products” by Jérôme VALENTIN, Chairman of CYCLEUROPE in Romilly/Seine (Industrialist, designer, manufacturer and distributor of the Bianchi, Gitane and Cycles Peugeot brands).
• “New social and environmental practices” by Pierre DHORNE, Director of the GARNICA plant in Sainte Savine (in 2020: 7th site for the Spanish group, world leader in poplar plywood).

There is not one… but many new models!

The keys to success are shared values, a willingness to work together, innovation and training to attract investors and talent.

WHAT’S NEXT?

Business Sud Champagne will act as a facilitator for the region, bringing together “Innovators” around a manifesto and collective projects, following the example of the Pôle d’Excellence de la Maille 4.03.

In a region on a human scale, this approach to attractiveness must be supported by everyone and for everyone!