Samuel Granata

Samuel Granata, Founder of the Rue Begand brand

Who are you?

“My name is Samuel Granata, I’m 26 years old and I’m the founder of Rue Begand, a brand made in Troyes with a boutique in the 3rd arrondissement of Paris.”

Can you tell us about your brand?

“Rue Begand is a young brand that I created in 2017 with the aim of creating a wardrobe for men to make their day-to-day work easier. Rue Begand is ultimately a hybrid concept that combines the language of tailoring with that of sportswear. Basically, it’s combining the casual side with more formal pieces”.

Where can we find your products?

“Rue Begand products can be found in our Paris boutique at 58 rue Charlot, in the 3rd arrondissement, as well as on our e-shop www.ruebegand.com. Our friends in Troyes will soon be able to find our products in our factory outlet in Lavau, just outside Troyes. Our friends in Troyes will soon be able to find our products in our factory outlet in Lavau, just outside Troyes.

How are your products made?

“We manage the whole process from start to finish. The design part, which includes the drawings and the development of the collections, and the assembly and production part, which is managed in-house in our workshop in Troyes.

Why did you choose to make your products in Troyes?

“Firstly, it’s a family business that we’ve had for over 20 years, since my mother is the director of l’Atelier d’Ariane, which is our production workshop. So here we have recognised expertise that our customers can benefit from. It also allows us to manage the manufacturing process more easily, with rapid exchanges and flexibility of reaction.

Why did you choose Romilly-Sur-Seine to make your socks?

“I chose to make my socks in Romilly-Sur-Seine because it’s the capital of hosiery, where all the socks were made just a few years ago. So it was important for me to be part of the longevity of a factory that had just relaunched and to preserve their know-how.

What do you see as the city of Troyes’ strengths in the textile sector?

“For me, the major strength of Troyes in the textile world is the proximity of the manufacturers to the designers. They’re always on hand with good advice to help us find new solutions, and I think that’s really rooted in the DNA of the town, which has been used to designing textile products for several generations now.”

What are your plans for the future?

“From 2020 onwards, our products will be distributed in 2 French boutiques in Lyon and Bordeaux. We also have great development prospects in Asia, particularly in Japan and Korea”.