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The Maille 4.03 Centre of Excellence has found its visual identity!

Published the 18/08/20 | Territorial life

With the ambitious project of reclaiming its position as the global capital of knitwear, the Knitwear Centre of Excellence 4.03 in Troyes has created a visual identity that meets the expectations and ambitions of the textile sector of the South Champagne Territory.

 

The Knitwear Centre of Excellence 4.03 is a project initiated by Petit Bateau and carried by Business Sud Champagne. A collective composed of numerous actors from the Territory has organized around it to energize and develop it. Their common reflections have highlighted 5 major challenges:

  • Creating an open innovation campus for stylists and start-ups
  • Making the sector eco-responsible
  • Strengthening industrial and commercial performances
  • Consolidating the textile sector
  • Communicating on the excellence of knitwear 4.03

 

In response to these challenges, a visual identity has been created for the Knitwear Centre of Excellence 4.03. Composed of a dynamic and interlocking graphic design, the logo perfectly represents the knitwear expertise of the Territory. It also highlights the network between the different actors of the Pole. The sign is geometric and precise, highlighting the innovative and technological aspect of the project. The logo features blue and red to instinctively position the Pole in the Made in France sphere.

 

The Knitwear Centre of Excellence 4.03 takes a further step towards its position as a global leader in Knitwear.

Logo created by Ikadia studio: https://www.ikadia.fr/

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